About the Justin Cowboy Crisis Fund 

With no guaranteed salaries or injured reserve provisions in the sport of rodeo, these professional athletes are often left with no place to turn when faced with serious, sidelining injuries and the accompanying financial hardship.

Recognizing that serious injuries can be traumatic enough without the additional burden of financial worries, the Justin Boot Company formed a partnership with the Professional Rodeo Cowboys Association (PRCA) and the Women's Professional Rodeo Association (WPRA) in 1989 to establish the Justin Cowboy Crisis Fund (JCCF). The Fund was granted 501-C3 status as a non-profit charity organization in 1991.

The JCCF’s premise is to lend a helping hand to professional rodeo athletes and their families in the event of catastrophic injuries resulting from professional rodeo activities. The fund fills the void of financial hardship when the inevitable serious injury interferes with the careers of those who have dedicated their lives to the sport. At the closing of 2007, JCCF had awarded more than $5 million in need-based financial assistance to more than 750 injured rodeo athletes and their families.

Assistance awards are based on the severity of injury, the number of dependents and the applicant's financial situation. The Fund also takes into consideration the individual's involvement in and/or contribution to the sport of professional rodeo.